FEATURES OF CLOTHES AND IDEAS OF FASHION IN SOCIALIST SOCIETY OF “THAW PERIOD” (1953-1964)

Abstract

Relevance of a subject of research consists in characteristics of the features in clothes connected with stabilization of a social and political and social and economic situation in the USSR in general and in Kursk region in particular. Research purpose is to show how the western fashionable tendencies, which were considered recently dangerous to the Soviet people during this period, so-called “thaw period”, have exerted impact on appearance of the Soviet population. In mass media there were articles of specialists in the field of fashion and style - fashion artists of All-union Fashion house, having educational value. To taste and development of art to put on numerous specialized editions with characteristic names have been devoted: “Art to put on”, “About culture of clothes”, “Fashion and we” and so forth, the replaced brochures on hygiene, widespread in 1920s and 1930s. Explained to the Soviet people as where and what clothes it is pertinent to wear how to combine colors in a set or how to choose a successful style. Periodic special editions which had distribution in the territory of the region, the containing patterns and drawings of models of clothes are generalized. The characteristic of fashionable preferences of representatives of the population of Kursk region during 1953-1964 is done. Work of the entities of economic councils and the industry of local subordination on expansion and updating of range of goods of national consumption is analysed. Problems of providing with fashionable clothes and footwear of inhabitants of the region are considered. The reasons of deficiency of items of light industry are established.