“ENSURING WARM HOSPITALITY”: ACTIVITIES FOR GUESTS OF THE СOLONIAL AND INDIAN EXHIBITION OF 1886 IN LONDON IN THE CONTEXT OF THE IMPERIAL PROPAGANDA PRIORITIES
https://doi.org/ 10.20310/1810-0201-2017-22-5(169)-160-169
Abstract
The relevance of the research topic is determined by demand reflection on the historical experience of the mechanisms of influence on mass consciousness by means of propaganda. This problem is solved on the example of learning activities for subjects of the British Crown - guests of the 1886 Colonial and Indian exhibition - in the context of the challenges and problems of Imperial integration. The analysis of a propaganda component of the 1886 exhibition in such context was not undertaken earlier. It is based on extensive documental basis, in which special value is given to the materials of the Report of the Royal Commission for the Colonial and Indian exhibition and publications of British and colonial periodicals. The analysis carried out established that the favorable communicative environment for guests from colonies it was perceived by organizers of an exhibition as a question of exceptional importance. Specially developed plan of official and informal actions of entertaining, educational and commercial character for a narrow range of elected officials and mass audience has been successfully implemented. As their organizers were the members of the Royal family, the highest aristocracy, city corporations, clergy, the provincial nobility, the private companies and public organizations. The quantity, content and scale of the actions which were widely covered with the British and colonial press allow to conclude that they bore powerful propaganda loading, introducing in the minds of the subjects a sense of community of Imperial destiny and strength of ties binding Britain and its colonies.
About the Authors
L. V. Antonova
Herzen State Pedagogical University of Russia
Russian Federation
Russian Federation
N. V. Dronova
Herzen State Pedagogical University of Russia
Russian Federation
Russian Federation
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Review
For citations:
Antonova L.V., Dronova N.V. “ENSURING WARM HOSPITALITY”: ACTIVITIES FOR GUESTS OF THE СOLONIAL AND INDIAN EXHIBITION OF 1886 IN LONDON IN THE CONTEXT OF THE IMPERIAL PROPAGANDA PRIORITIES. Tambov University Review. Series: Humanities. 2017;22(5):160-169. (In Russ.) https://doi.org/ 10.20310/1810-0201-2017-22-5(169)-160-169
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