Module technology of educational programs creation as one of the actual and demanded directions of large-scale modernization of the higher pedagogical education is characterized. New reference points of system of the higher pedagogical education demand high-quality changes in contents and the organization of educational process in the modern higher school. In the conditions of introduction of the professional standard special relevance is acquired by a problem of identification of key regulatives, significant organizational aspects, valuable priorities of technological support of process of pedagogical education. This problem cannot be considered as solved - often attempts of designation of the factors defining efficiency of the organization of pedagogical education have unsystematic, eclectic character. However, importance of continuation of such researches does not raise doubts. Realization of modular technology is illustrated on the example of the educational module “Design of Educational Activity at the Basic School”. The module corresponds to problems of development and approbation of programs of a professional (pedagogical) magistracy with the built-in long-term practical training in the educational organizations; strengthening of all communication components of content preparation (subject, psychology and pedagogical, information and technical) with practical professional tasks of the teacher, formulated in the Concept of support of development (modernization) of pedagogical education. Qualitatively developed effective module has to satisfy at the same time to interests of all parties of the projected and realized educational process. As the near-term outlook universities faced a problem of creation of system of the universal training modules which can be integrated into different educational programs of a bachelor degree and a magistracy.

The pedagogical model of the educational environment of university which relies on innovative approach as privately-scientific is considered. Formation of the educational environment of university capable to train the competitive expert acts as a main objective of research. It is revealed that application of innovative approach to formation of the educational environment of university has entailed changes in structure of the educational environment as set of the subsystems entering her (pedagogical system, a control system, innovative infrastructure, system of standard legal support, marketing system) and components (subjects of educational process, a technological component, a spatial and subject component, a social component). Mechanisms are considered and the organizational and pedagogical conditions necessary for achievement of a goal are defined. All above-mentioned has found reflection in structure of model, her substantial components and logic of her construction on the base of ideas of innovative approach. The criteria device allowing estimate productivity of development of the identity of the student in the modernized educational environment of university is developed. It is proved that the model developed by research collective allows to gain a complete impression about process of formation of the educational environment of university created on the basis of innovative approach and gives the chance to adapt it to constantly changing conditions.

Modern higher education market is characterized by a high level of competition. Universities compete for budget places for students, including students applying for paid forms of education, for attracting and retaining highly qualified personnel, for attracting additional funds from various sources. Universities are interested in searching additional competitive advantages. University brand is treated as a competitive advantage. The image of the national system of education is of particular importance. It is important within the account of university brand positioning on the global education market. The experience of Russian universities branding activities is described. University mission is understood as a conceptual foundation of its brand. University mission incorporates the values shared by university employees and transmitted to external audiences. Formation and promotion of university brand presuppose constant monitoring of its condition and perception by public opinion, reputational threats repulse.

Pedagogically and methodologically based use of informational technologies potential in translation teaching is revealed that let decrease their negative influence on foreign language teaching. Among the most adequate for studying process are marked blogs of teachers and programs of automated translation. Teaching professionally-oriented translation is analyzed as a process, characterized by integrity, stage-by-stage organization and differentiation. Methodic accompaniment of studying process is considered according to the principle of superfluity and alternative as it contains multi-level tasks, exercises, alternative creative tasks, tests and etc. It is revealed that methods of translation teaching in “tandem” by e-mail develop skills and abilities at the level of lexical, semantic and grammatical transformations. Social service of podcast let organize independent work of students as individual trajectory of the target achievement in studying is build by the teacher together with students. Moodle let not only organize studying process in distant form, but also integrate all educational and multimedia resources. Didactic feature of this sphere is automated system of estimation, which provides self-control of activities and eases the work of teachers. It is proved that professionally-oriented translation teaching with the use of information and communication technologies is an open program which makes the content of educational course, work form and control more effective and available among students.

Peer review is one of the methods of problem-based learning, aimed at students conducting mutual assessment of written work in terms of their compliance with the structure of the study, as well as in content, style, punctuation, lexical and grammatical aspects, with a view to their further improvement taking into account the recommendations made. This method involves students to exchange brief informal comments as well as more detailed comments that contribute to improving the quality of their papers. In this paper, the author gives an analysis of the academic literature on the use of peer review in teaching foreign language writing. The analysis is presented on aspects to testify the didactic potential of the method. Every aspect is formulated as didactic function of peer review, under which the author understands the internal organization and regulation of the process of learning a foreign language on the basis of this method. As a result, the author proposes to include the following language didactic functions of peer review: a) the transfer of the share of responsibility for the result of mastering the educational material from the teacher to the students themselves; b) the role of the teacher / instructor is to monitor teaching and learning activities of pupils and students; c) the organization of students’ interaction in the course of performance of educational tasks; d) the creation of didactic conditions for increasing the amount of out of class work and its combination with the classroom activities; e) the creation of conditions for teaching students to recognize their own strengths and weaknesses; f) reduction of time for evaluation of students’ works. The article describes in detail each of their functions.

Recently, in view of globalization, intensive international cooperation between different countries and rapid development of information technology, the use of modern information and communication technologies, as a new method of training can significantly improve the process of preparation of highly qualified sinologists-translators of economic discourse translation from Chinese into Russian for work at the present market of professional translation services. However, for the successful implementation of such teaching method based on the modern information and communication technologies, a number of psychological and pedagogical conditions of the educational process organization must be taken into account. Psycho-pedagogical conditions of training economic discourse translation from Chinese into Russian language based on modern ICT are identified and justified: a) the formation of students’ motivation to learn economic discourse translation based on modern ICT; b) ICT competence of students; c) competence of teacher and students in the economic sphere; d) use of interactive teaching methods; е) written Chinese language skill at least at 3 level. All of these conditions are described and analyzed.

The problem of extracting and studying collocations on the basis of linguistic corpora is considered. Such concepts of corpus linguistics as representativeness and the corpus volume, corpus manager (Concordance) and text corpora peculiarities are studied. The examples of definitions of collocations are given from the point of view of traditional and corpus linguistics. The definition of collocation as statistically stable combinations of lexical units is especially underlined. Different approaches to the definition of context as a base of studying collocation are examined. Such advantages of using text corpora in the linguistic studies as comprehensiveness and relevance of textual information are studied as well as the special statistic methods of processing information. This method is called MI (mutual information) and it compares dependent context-related frequencies with independent ones and allows single out all possible collocations. The examples of extracting collocation of the word time are set.

Today communication between representatives of different nations is becoming closer due to the development of political, economic and cultural relations between countries. But perfect knowledge of a foreign language does not guarantee successful intercultural communication, one should understand culture and mentality of another nation. Literature is an indispensable part of any country’s culture. History, national character, customs and traditions are reflected in literary works of various genres. Reading and studying literature helps to form intercultural competence, to develop successful intercultural dialogue, to overcome stereotypes. The English literary animalistic fairy-tale and beliefs and ideas of the Englishmen reflected in it are analyzed. Peculiarities of this literary genre, its role in the children’s literature are described, its educational and pedagogical potential is disclosed. One of the most popular works of the XX century is taken as an example. The thorough text analysis enables to single out the characteristic features of the successful intercultural communicator and to create his verbal portrait. The results of theoretical research work and concrete examples prove the idea about the expediency of using this material in the teaching process.

Advertising discourse is one of the most actively developing kinds of discourse, which possesses a great potential for the author’s creativity. It has a polycoded nature and is oriented at producing a powerful motivational effect on the readers. Thus advertisement discourse presupposes the abundant usage of various language means, which work effectively to realize the text pragmatic aim. The analysis of functions of foreign inclusions in advertisement discourse from psycholinguistic prospective is made. The notions “advertising discourse” and “foreign inclusions” are analyzed, the peculiarities of foreign inclusions which seem relevant to advertising discourse are identified. A psychological theory to explain the frequent use of foreign inclusions in advertising discourse is resorted. The functions of foreign inclusions in advertisement discourse, namely: 1) attractive; 2) motivating; 3) stylistical; 4) nominative; 5) aesthetic are also singled out and described. The realization of every function is illustrated by the language material. The results of the carried out analysis may be interesting for researchers working with problems of borrowings’ functioning in receiving language and also considering advertisement discourse as polycoded language phenomenon.

Basing on the data study of special literature and questionnaire survey the problem of physical preparation improvement of students of middle and late school age in regular schools of the Republic of Iraq is considered. 50 teachers of PE in 2015 were asked in Bagdad. The questionnaire included 16 questions of open, semi-closed and closed type. The purpose of questionnaire was to clear up the most important problems build in the content of physical preparation of students of middle and late school age in schools of Iraq. During the study the estimation by teachers of physical preparation level of students of middle and late school age of Iraq schools was made. It is established, that the content of complex of test-exercises for estimation of basic physical qualities of students is out of date and teachers consider that it is important to improve them. The most important problems of physical preparation of students of schools of Iraq the teachers find insufficient state support in the development of material-technical equipment for physical education, stimulating professional activity of physical education teachers. In the content of physical preparation of students the problem is also the lack of attention from teachers to the methods of development of physical qualities of students. The teachers propose to improve the content of physical preparation to study and apply valuable foreign experience, development of new complex of exercises for evaluation physical preparation of students, including swimming, folk and outdoor games. The readiness for implementation of these prospects is confirmed by positive relation of most of teachers for their professional activity in the existing conditions in Iraq. The received data have theoretical and practical significance for improvement of physical preparation in schools of Iraq.

The actuality lies in the problem of socialization of students at the stage of life when they are learning their profession. As socialization is considered to be a component of the process of social development of a person, its importance in student adaptation to high school education and their professional activity is pointed out. Focus is made on physical culture and its component “motion activity” (MA) as a pedagogically available means of intervention which can facilitate socialization. At that the emphasis is placed on the possibility of handling the two vital problems connected with student youth - socialization and health improvement-simultaneously. Thus, the purpose is scientific justification of the pedagogical conditions of student socialization in the process of MA. The conditions are developed on the basis of the study of socialization rate and MA of the students with various health statuses: the absence of considerable differences between the socialization rates of basic and special medical groups; a shortage of MA in students. During the pedagogical experiment the effectiveness of the following pedagogical conditions is proved: creating facilities for regular extra classes of Physical culture taking into account individual preferences; providing interaction of the students of various medical health status groups during MA; enhancements of motivation of students to attend extra classes of Physical culture. The fulfillment of these conditions has contributed to higher rates of socialization of students, enhancements of their MA; improvement of their health. In the course of the study the methods of theoretical analysis and data integration of professional literature, tests, questioning, pace counting, heart rate measurements, pedagogical experiment, mathematical statistics and indices have been applied.

The influence of environment on forming valuable relation to the health in younger generation in a provincial city, the main trends in the deterioration of health status of adolescents, key problems of provincial cities are highlighted. The aim of active help the younger generation is to adapt to life, choosing a path of self-realization, overcoming difficulties of life, building life strategies through introduction to a healthy lifestyle. The possibility of achieving a sufficiently high level of motivation of a healthy lifestyle for children and adolescents in a small provincial town on the example of the city of Yelets of the Lipetsk region with the participation of the administration, youth Parliament, activity of youth leaders, residents and using new approaches is discussed. Special attention is paid to the description of steps and measures aimed at forming healthy lifestyle, value attitude to health in terms of a provincial town. The health-saving potential of the city Yelets is marked, opportunities in the context of “Special economic zones of regional level tourist-recreational type” are analyzed. Based on the data obtained in the result of the study, a solution to the problem of forming healthy lifestyle of younger generation through the creation of healthy environment forming value attitude to health is proposed.

The pedagogical potential of recreational and fitness technologies in work with children and adolescents in the Cultural and Leisure Centres are studied. Pedagogical potential is a collection of teachers’ resources of various fields, effectively used in the solution of certain goals and objectives. Pedagogical potential provides an opportunity to broadcast cultural experiences and to learn from the subjects of culture, recreation and education. Pedagogical potential is in the process of transmission of cultural experience, provided the organization of relations between certain components of this capacity and mobilize the resources of the individual such as physiological, information and adaptive and cultural values. The basis of a recreational and wellness technology combines both spiritual and biological needs of the individual, which is the most strong and predominant motive for his character. At the organization of rest of children in institutions, use of recreational and health-improving technologies, it is necessary to consider age features of children and adolescents. Institutions of cultural and leisure type are extensive, and multifaceted framework for the implementation of recreational programs, as they combine all the necessary logistical and human resources for their effective implementation, and consistent with the main functions of recreation-health technologies: socializing, information-educational, recreational and recreational, cultural and creative function. The implementation of the recreational technologies in therapeutic recreation and entertainment and leisure complexes involves a complex effect on the motivational, cognitive, operational, communicative, reflexive and creative sphere of a person’s life.

The role of the cities of the North Caucasus, as conductors of the Russian policy in the region is revealed. The role of such cities is especially noticeable, became in the first half of the XIX century, during the Caucasian war. The antagonism of belligerent parties which increased during this period was caused by distinctions of their world outlook and mental culture. For overcoming of the developed cultural and educational barrier between the people of the North Caucasus and Russia, the imperial administration decided to extend the Russian educational system in the region. The cities founded in the XVIII-XIX centuries in the territory of the Northeast Caucasus carried out a missionary role, promoting development in the region of educational system, on a sample of the Russian. Imperial administration, promoting development in the region of education, proceeded from reasons that for suppression of mountaineers, it is necessary to influence their mentality on means of the Russian culture. Thanks to educational activity of Russian intelligentsia in the cities of the North Caucasus educational institutions were opened. One of the advanced centres of development of secular education in the region was Kizlyar in which since the beginning of the XIX century schools, boarding houses, schools opened. Representatives of the North Caucasian nobility in every possible way promoted distribution of education in the region. The Russian administration throughout all the XIX century issued a number of bills which created favourable conditions for cultural development of edge. The issued laws regulated an order of reception and a condition of training at public schools. To the middle of the XIX century in the Northeast Caucasus there was a secular education system. Besides, it should be noted that in the region also female education which developed in the form of courses even women's schools gradually starts arising and developing. The measures taken by imperial administration for development and distribution of education promoted that in the XIX century in the region the Russian educational system was issued and approved.

The role of Slavophilism in social-political and cultural movement of Eastern-Slavic population of Galicia in 60-s of XIX century is analyzed. The review of Russian and foreign historiography of Russophiles movement in Galicia is given. Key notions existing in Russian Slavophilism about the role of Russophiles in Austrian-Ugrian Russia are presented. These data for the pointed period of time because of poor knowledge of the situation in Galicia were very different starting with claim about the aspiration of comprisal of Galicia into Russian Empire and the claim about all-round loyalty of Russophiles to Hapsburg throne. The state of Carpatho-Russian national movements at the beginning of 1860 is characterized. The dynamics of transformation of some amount of representatives of Austro-Slavism into Russophiles is considered. The influence of Slavophilism movement on external and internal policy of Russian Empire in Russophiles spreading is defined. The activity of prior of Russia in Vienna of archpriest M.F. Raevsky in Hapsburg monarchy is considered separately. The connection of Russification policy in Western Russian provinces with the spreading of Russophiles movement in Galicia is given. Basing on the worked out materials it is concluded that the Slavophilism played a very important role in spreading of Russophiles in Galicia.

On the basis of special scientific literature analysis the views of the Soviet natural scientists on the effects of human impact on the natural resources of European Russia and ways to overcome the social and natural crisis are considered. The opinions of scientists-contemporaries, studying the phenomena in later agrarian society were researched. The relationship of the Soviet and pre-revolutionary scientific schools in the field of agronomy, soil science, climatology and so on were traced. Brief focus on the dialectic relationship of the Soviet government and the natural sciences is made. An overview of the some scientists’ opinions on the environmental consequences of the economic use of natural resources in agriculture is presented. The attention is focused on the research proposals, implemented in the practice. A high degree of concern by the scientific community from the negative consequences of irrational economic activities of society is noted. Particular attention is paid to environmental problems, scientists steppe regions, the most emaciated and requiring immediate re-cultivation. However, state attention to the environmental issues raised by the scientists was utilitarian. Many of the scientists’ proposals were realized with large time intervals. In the pre-war period the authorities perceived only offers of scientists concerning intensification of grass cultivation.

The meaning of excursion activity of museums in cultural-educational and political-educational work of museums of Tambov province in 20-30-s of XX century is considered. The activity of museums in educational sphere was aimed at studying wide amount of population of province with the history of native region and through art collections of museums the study of history occurred. This work was according to governmental policy on cultural development and education of the population. The basic forms were: excursions, lectures, exhibitions. People’s commissariat for education of RSFSR paid attention to excursions, including them into the most important ways of educational work among the population - both for students and workers. Museums of province were considered as organic part of cultural life of province and at the same time influenced its development. But for 1920-s they were considered as “political education guide”, “political-educational combine”. Museums had to participate in many political campaigns, in atheism propaganda, industrialization, organization of collective farms. The criteria of efficacy of museums’ work was participation in mass propaganda. The important place in these tasks decision was given to excursions, among which dominated the historical-revolutionary, manufacturing and agricultural themes. The basic aim of them was political education of workers, formation of socialism ideas fighters. Excursion work of museums was an important mean of ideological influence on mass.